Selling your heart...

​Selling is an emotionally charged endeavor. You have a very personal perspective on your pending sale. Whether you are attached to the memories from your home or can't wait to dump your losing rental property - your emotions are part of the deal. It's my job to help you steer through the process with those feelings acknowledged and respected.

It's also my job to help you get perspective when it's time to price your home. The number one mistake sellers make is pricing their home based on their personal feelings about the property. The best thing you can do is get out of your own way and get real about the current market that you plan to sell in. The market will set the price for your home. Period. One of the best things a seller can do is to see other comparable properties nearby. See how areas, features, views, neighborhood amenities and several other factors compare. If your "wish" price is still higher than the list price your agent is suggesting, have your agent do a "CAMO" - where other agents come by just to help price the property. 

Finally, trust in the consensus of the area agents. They know best what buyers will pay in the current market. If you clearly want to sell - price it right and avoid more heartache. An overpriced home is a lead balloon. Every agent in town knows if it's overpriced. Worse yet, buyers who can and would pay the true top price, won't see it because it is listed just above their search alert top price. The longer the home sits on the market the more buyers and agents wonder, "what's wrong with the property?" And when they call to check in with the listing agent, that's the first question they'll ask. Learn more about pricing in To market, to market...

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